Recently, we’ve completed two large chapters addressing technical aspects of your business. The purpose of yesterday’s exercise, and today’s, is to get back to the basics for a few days. Conversing yesterday with peers about how your process is going should have helped you gather some feedback and encouragement, and today we will work on refining your elevator pitch that you began on Day 2.
Hopefully, you’ve done some productive thinking about your business and your goals over the past 20 days. You may have had many new ideas that you’d like to incorporate into your business, or very little may have changed, and you are still on the same path as when you started. Either way, it is good practice to spend time thinking about your elevator pitch. This will keep you focused and allow you to reflect on how far you’ve come!
Questions to think about answering in your pitch:
You don’t have to answer all or even any of these questions, but they should assist you in thinking about your business and its direction. Hopefully, you can add to your already existing elevator pitch and develop new elements to your already unique idea.